Monday 18 July 2016

Airtel increases data benefits on prepaid packs by up to 67% Besides the monthly recharge packs, 2G/3G/4G Sachet Packs will also offer more data now

Airtel has announced an effective reduction in pre-paid data tariffs by increasing the data benefits on some of its prepaid data recharge packs by up to 67%. Under the revised benefits, Rs. 655 4G/3G monthly recharge pack will now offer 5GB of data as compared to 3GB data that was offered earlier. Further, 2G/3G/4G Sachet Packs also offer more data now. The Rs. 25 2G pack now offers 145MB data as compared to 100MB that was offered earlier. 
Read the complete press release below
Bharti Airtel (“Airtel”), India’s largest telecommunications services providers, today announced an effective reduction in pre-paid data tariffs by increasing data benefits on some of its pre-paid data recharge packs. Airtel customers will now enjoy more value on these existing packs and can add to their mobile internet experience by staying online longer and download more of their favorite content.

Under the revised data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data vs 3 GB earlier, an increase of 67%. Similarly, the Rs 455 pack 4G/3G pack now offers 50% more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data vs 6.5 GB earlier, offering 54% more benefits.  

2G/3G/4G Sachet Packs also see major increase in benefits. The Rs 25 2G pack now offers 45% more data at 145 MB vs 100 MB earlier, while the Rs 145 4G/3G pack now offers 32% morepi  data benefits at 580 MB vs 440 MB earlier. Even the Rs 5 one day 2G data pack benefits have been increased by 48% to 30 MB keeping in mind non-regular/first time users, particularly in rural markets.            

Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel said, “At Airtel, we always aim to deliver a great mobile experience and value to our customers. These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country. Given the deepening smartphone penetration and Airtel’s roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online.” \
New Monthly Packs
Pack TypeMRP (Rs)Current Data BenefitNew Data BenefitValidity% Increase
4G/3G4552 GB3 GB28 days50%
4G/3G6553 GB5GB28 days67%
4G/3G7554 GB6GB28 days50%
4G/3G8555 GB7 GB28 days40%
4G/3G9896.5 GB10 GB28 days54%
New Sachet Packs
Pack TypeMRP (Rs)Current Data BenefitNew Data BenefitValidity% Increase
4G/3G515 MB20 MB1 day32%
4G/3G2370 MB90 MB3 days29%
4G/3G53160 MB200 MB5 days25%
4G/3G145440 MB580 MB14 days32%
2G520 MB30 MB1 day48%
2G25100 MB145 MB3 days45%

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